Business To Consumer E Commerce Examples that means commerce between a business and individual consumers. It refers to the exchange of products or services from businesses to end-consumers, i.e., retailing. We once used this term to describe commerce between traditional brick and mortar retailers and people who walk in.
Business to consumer (B2C) refers to the transactions conducted directly between a company and consumers. The business to consumer as a business model differs significantly from the business-to-business model, which refers to commerce between two or more businesses
Examples of B2C businesses are everywhere. Exclusively online retailers include Newegg.com, Overstock.com, Wish, and ModCloth, but other major B2C brick-and-mortar businesses like Staples, Wal-Mart, Target, REI, and Gap.
Benefits of B2C
- Expansion of niche marketing opportunities
- Expansion of the marketplace to global proportions
- Greater customer loyalty
- Cheaper electronic transactions
Features of B2C
- Easy to understand
- Short sales cycle
- Clear target market
- Lower risk and costs of entry
- Potential for emotional and impulse purchases
- Mass/ consumer media marketing strategy
- Price-sensitive customers
Benefit of B2C eCommerce is the global reach it has, No Physical Overheads, More Data to Profile Customers, Trackable Marketing. B2C businesses need to know who their customers are, what preferences and pain points they have, what they want, and where to find them.